Author

Jenny Salem

Head of Product Marketing
at Euno
Head of Product Marketing
at Euno

Head of Product Marketing at Euno. With over 15 years of experience leading marketing teams across startups and enterprises, Jenny brings a rare blend of strategic vision and technical insight. Her roots in cybersecurity and DevOps give her a deep understanding of how data engineering teams work. At Euno, Jenny is focused on transforming the way modern data teams govern and manage data, especially as AI becomes an integral part of the analytics landscape.

Latest blog posts by

Jenny Salem

Blog

Data lineage in the age of AI: benefits, challenges and solutions

Jenny Salem
December 3, 2025
Data lineage is now mission-critical infrastructure, providing the crucial context for trustworthy, explainable, and compliant AI systems that transform risk into confidence.
Blog

How metadata-first architecture secures AI analytics

Jenny Salem
November 17, 2025
Metadata-first architecture creates the context AI needs to deliver secure, reliable analytics at scale.
Video

Key takeaways from our Big Data LDN panel on governed data models

Jenny Salem
November 12, 2025
Big Data LDN’s panel “Governed Data Models: The Secret Sauce AI Can’t Live Without” featured leading minds discussing self-serve analytics and trustworthy AI at scale.
Guide

The age of context: how AI is reshaping metadata management

Jenny Salem
November 10, 2025
Metadata catalogs are transforming from passive documentation repositories into active, AI-context layers.
Blog

Snowflake Intelligence: everything you need to know

Jenny Salem
September 2, 2025
Snowflake Intelligence is an AI-powered conversational agent that transforms enterprise data analytics, enabling business users to query complex datasets using natural language.
Blog

AI tools for analytics engineers

Jenny Salem
August 5, 2025
This comprehensive guide reviews the top AI tools for analytics engineers in 2025, detailing their features and how they empower data teams.
Guide

Data cost traps and how to avoid them

Jenny Salem
July 13, 2025
Cut data costs smartly in 2025: avoid waste, fix costly queries, and eliminate zombie data across your stack for competitive advantage.
Guide

How to write an RFP for enterprise data lineage tools

Jenny Salem
July 1, 2025
Discover how to write an RFP for enterprise data lineage tools that gets results. This template helps you align stakeholders, and clarify requirements.
Blog

Enterprise data lineage for modern data management

Jenny Salem
June 25, 2025
Enterprise-grade data lineage is essential for modern data management, powering discovery, governance, optimization, and AI readiness. It transforms static diagrams into a living system.
Blog

Best 8 active metadata management tools 

Jenny Salem
May 26, 2025
Discover the top 8 active metadata management tools in 2025 to govern and manage data.
Blog

Announcing Metadata Enrichment with Active Metadata Tags

Jenny Salem
April 27, 2025
Euno now lets you create active metadata tags based on your own logic.
Blog

Active metadata management: Best practices for modern data governance

Jenny Salem
April 9, 2025
Explore how Active Metadata Management can help you quickly trace data errors and improve the reliability of your business insights.
Guide

How to get your data assets AI ready

Jenny Salem
April 9, 2025
You’ve got an AI-driven analytics initiative. Before AI can deliver trusted insights, there’s a fundamental question you need to answer: Are your data assets ready?
Blog

How AI data management redefines the rules of data governance

Jenny Salem
April 7, 2025
Data governance sets the intent and policies for trusted data use, while data management ensures they’re followed. AI now bridges the gap by automating compliance.
Blog

Making Tableau work with dbt™️

Jenny Salem
August 22, 2024
Tableau vs. dbt: It doesn’t have to be a showdown. Learn a framework that helps analysts and engineers work better together.